STYLE

How to Decorate Your Bag

Learn how to adorn your bag to make it unique to you.

by Coach Editorial

Published March 2026

Share This Article

Bag charms and straps add a touch of flair to any everyday bag.
Below, learn the best styling tips for decorating your bag.

There are no limits to what you can do when it comes to accessorizing and decorating your everyday bag. Clip a bag charm that speaks to you on one side, loop a charm-inspired strap around the handle or even layer both charms and straps onto your handbag for double the personality.

While your bag itself serves as an extension of your own personal style, playful charms and straps will take that personalization to the next level.

Consider this guide the ultimate “Bag Decorating 101” with tips and tricks on how to achieve whatever personality-packed look you’re after.

Mix Hardware

If you’re someone who likes to wear both gold and silver jewelry on a day-to-day basis but worries about whether the two tones actually go together, bag charms might be the answer. Mix charm and strap hardware so that no bracelet, necklace or pair of earrings is ever off limits—so long as you’re bringing your plus-one along for the ride.

Style Pick: When attaching multiple chains and straps, a bag with D-rings on both the inside and outside (like the Brooklyn bag) makes layering a breeze.

How to Get the Look

1. Clip on the Heritage Bag Charm for a touch of silver.

2. Attach the Triple Chain Strap for a brass accent.

3. Layer in the Mixed Strap Charm for a mix of black and silver tones.

Create a DIY Charm

Decorate your bag in a way that shows off all your interests and hobbies with your own DIY bag charm chain. Similar to crafting your own charm bracelet, creating your own DIY bag strap involves attaching a few small charms to the chain before clipping your completed masterpiece right onto your bag.

Style Pick: The ultimate vehicle for self-expression, the Tabby takes creativity and individuality pretty seriously. Let your DIY bag charm dangle across your Tabby for added personalization.

How to Get the Look

1. Get your chain strap.

2. Choose your DIY bag charms.

3. Clip the charms onto the chain.

4. Add to any bag to make it even more expressive.

Go for Contrast

Neutral-toned bags are popular for a reason. They go with everything—and that includes all your favorite bag charms. Pair your white, brown or black bag with a bold charm or strap that adds a splash of color to your entire outfit.

Style Pick: Small in size yet big on self-expression, the Nolita can take on one (or several) colorful bag charms—simply choose one that contrasts the shade of your mini bag.

How to Get the Look

Pair the Nolita 19 in Chalk with the Strawberry Bag Charm
Pair the Nolita 19 in Black with the Cherry Bag Charm
Pair the Nolita 19 in Dark Stone with the Small Taxi Bag Charm

Discover even more styles you’ll love.

Sold Out

Heritage Bag Charm

$75

Triple Chain Strap

$150

Mixed Strap Charm

$150

DIY Chain Strap

$45

Strawberry Bag Charm

$95

Cherry Bag Charm

$95

Sold Out

$75

$150

$150

$45

$95

$95

FAQs: You asked. We’ve answered.

Can I attach bag charms to any type of bag?

You can attach bag charms to almost any type of Coach bag. Simply link charms or keychains to hardware like D-rings or even around straps.

How can I style different types of bag charms and straps?

When styling different types of bag charms, straps or keychains, consider the following tips.

Clip It: Bag charms or keychains can simply be clipped onto your bag’s hardware. Let them dangle for an easy, personality-filled style.
Loop It: For longer charms with clips on both sides, try looping the chain around one strap of your handbag.
Strap It: Chain straps with charms can be hooked to both ends of your bag’s hardware for a style that dangles from one side of your bag to the other.

How do I choose which bag charms to gift?

Straps, charms and keychains make the perfect gift for anyone hoping to customize their bag without permanently altering it.

For the Jewelry Lover: Try our Short Pearl Strap or Signature Link Chain Strap or Short Jewelry Chain Strap
For the City Slicker: Try our Small Taxi Bag Charm or Crystal Pretzel Bag Charm or Small New York Cluster Bag Charm
For the Animal Lover: Try our Floppy Bag Charm in Shearling or Deer Bag Charm

For more charm recommendations, check out our guide to accessorizing.

How to Decorate Your Bag

Mix Hardware

Create a DIY Charm

Go for Contrast

Here’s what our store associates are saying.

Discover even more styles you’ll love.

FAQs: You asked. We’ve answered.

Can I attach bag charms to any type of bag?

Can I attach bag charms to any type of bag?

How can I style different types of bag charms and straps?

How can I style different types of bag charms and straps?

How do I choose which bag charms to gift?

How do I choose which bag charms to gift?